Content done right, part 1: How It’s Made.

Ed (the husband) and I are currently hooked on the cable television show “How It’s Made”, airing on Discovery Channel. It shows, step by step, how common objects (paintballs, golf balls, hotdogs, bubble gum, etc.) are manufactured. It’s wonderful. It succeeds because it doesn’t try to tart up the content. No corny hosts, no flashy …

Interesting content or white noise?

This remains to be seen. I’m a copywriter, associate creative director and general promo ho who has been chewing on a few basic question for most of my working life: What makes great work? What makes a successful career? What makes a happy life? Have I got a shot at any of that stuff? Those …